Using a Facebook page instead of a website might feel “good enough,” but when it comes to people searching for your business online, a real website wins every time.
 

1. People Search Google, Not Facebook

When someone needs a plumber, painter, or any local service, they don’t type it into Facebook — they go straight to Google.

If you only have a Facebook page, you’re almost invisible in search results. But a well-optimized website can rank on Google, appear in Maps, and attract ready-to-buy customers right when they’re looking for you.
 

2. Your Website Builds Instant Credibility

A website gives your business legitimacy and trust. It shows that you’re established, professional, and serious about serving your customers.
When people land on a Facebook page instead of a real website, many assume the business is small, part-time, or inactive — even if that’s not true.
 

3. You’re in Control (Not Facebook)

Facebook controls your layout, your posts’ visibility, and even whether your followers see your updates.

With your own website, you’re in control of everything — your design, your message, your calls to action, and how people contact you. It’s your brand, your voice, your space.
 

4. Websites Convert Visitors Into Customers

A website can be built to guide visitors to take action — call, book, or buy.

Facebook is built for scrolling and distractions, not conversions. Your offers, testimonials, and contact forms get lost among ads and notifications.
 

5. Your Website Works 24/7

While Facebook posts fade fast, your website is always working — showing up in searches, collecting leads, and bringing in customers even while you sleep.
Bottom line: Facebook is great for connecting with people, but your website is what gets you found and chosen.

If you want to look professional, rank on Google, and turn searches into sales — a website isn’t optional anymore. It’s essential.